About us
Labels made from the drawings children are proudest of
We turn your child's own drawing into name labels and keepsakes, with their name printed clearly beside it.
How it started
It started with a lost jumper. Our eldest came home from Reception in someone else’s, and the one with their name on was never seen again. The iron-on label had faded to a grey smudge that nobody could read, least of all a four-year-old.
What they could recognise was their own drawing. A wobbly green dinosaur was instantly theirs, even when the name next to it meant nothing to them yet. So we tried printing it on a label, with their name underneath for the teacher. It worked, and the other parents at the school gate wanted some too.
That is still the whole idea: your child’s drawing so they can spot their things, and their name printed clearly so grown-ups can return them.
Why children's own drawings?
They can spot it before they can read
A four-year-old may not recognise their name yet, but they always know their own drawing. It's the quickest way for them to find their own coat on a crowded peg.
Grown-ups can still return it
Every label has the child's name printed clearly in a font made for early readers, so whoever finds the jumper knows whose it is.
Labels that actually get used
Children are proud of their own drawing, so they want it on their things. That makes labelling day a lot easier.
What we promise every family
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Your child's drawing stays yours
We use it only to make your order. It is never published and never used to train AI, and you choose how long we keep it.
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You approve it first
Nothing is printed until you have seen and approved a real-size preview.
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Free reprint promise
If the print doesn't match the preview you approved, we reprint it free.
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Good for schools too
Through our schools scheme, a school or PTA gets a share of every order placed with its link.